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The Customer Benchmark Report on Employee Advocacy

The most comprehensive benchmarks on employee advocacy available. In this report, we show you the data behind building a world-class employee advocacy program.


About the Report

Whether you're launching employee advocacy for the first time or scaling it across the company, it can be a challenge to know whether you're on the right track.

The Customer Benchmark Report for Employee Advocacy is a comprehensive resource on the state of employee advocacy. This report answers pressing questions like what's a good metric to measure for my industry? And the biggest question of all, how do we compared with companies just like us?

We analyzed over 378,000 shares by employees across 100 customers in 14 different industries such as Financial Services, Computer Software, Retail Banking, Travel & Tourism, Management Consulting, Retail and more. That makes this the most significant set of benchmarks in employee advocacy.

By reading this report, you'll learn:

  • Why employee advocacy doesn't work without the right benchmark data.
  • A handful of strategies and tactics for improving adoption, social reach and social engagement.
  • A data-driven approach to launching a best-in-class employee advocacy program.

Get The Report