Build The Dream Team for Employee Advocacy

Savvy marketers are looking internally to turn their employees into their brand’s best advocates on social media. To empower your employees as advocates, the right people have to be at the forefront of an effective employee advocacy program.

Without having the right participants, you might not be setting yourself up for success. Time and time again, marketers are asking, who should be involved? What skills do they need? And how can we align employees from different departments?

Join Susan Emerick, Principal & Founder of Brand Rising and PostBeyond’s Daniel Ku, as they explain what it takes to build a high-performing team for employee advocacy.

Join this live webinar to learn:

- How to find the right employees to lead and participate in an employee advocacy program.
- What traits and skills do employees need to be effective.
- What metrics to watch for and how to align everyone around the same goals.

About The Speakers


Susan Emerick, Principal & Founder at Brand Rising

Susan has experienced how dramatically the marketing profession has changed first hand through her experience on the front lines of developing emerging internet marketing technologies, marketing automation, leading digital transformation and customer experience initiatives. She has pioneered brand relationship marketing, social media and digital marketing strategies for Fortune 500 brands such as Comerica, IBM, Interpublic Group, Johnson & Johnson, PVH, Tech Data and more.

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Daniel Ku, Director of Marketing at PostBeyond

Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, marketing best practices, and employee advocacy. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes.