Employee Advocacy is Out, Employee Influencer Is In
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In today's digital world, your brand's best influencers are your own employees.
Employees are an extension of your brand identity and a powerful source for engagement and influence. While employee advocacy programs have emerged, the concept of employee influencers is still new.
We're hosting social media expert, Neal Schaffer in our next webinar to help us rethink the role of employee advocacy. Learn how brands can tap into their employee influencers to build trust, brand affinity and connect with customers.
Attend this webinar to learn:
• Why brands need to rethink the role of employee advocacy.
• How to leverage the power of your employees' voices on social media.
• Examples of how leading companies enable employee influencers.
*** We'll be giving away 15 free copies of Neal's newest book, The Age of Influence: The Power of Influencers to Elevate Your Brand to attendees so don't miss your chance! ***
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Speakers
Neal Schaffer
Social Media Keynote Speaker and Author of The Age of Influence
Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).
Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries.
He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in March, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
Daniel Ku
Director of Marketing
PostBeyond
Daniel Ku is the Director of Marketing at PostBeyond. He has spent the past several years bridging the gap between companies and customers through, technology, social media and strategy. Daniel is on a mission to help marketers leverage social selling, marketing best practices, and employee advocacy.