Influencer Marketing is The New Employee Advocacy

Influencer marketing has gained a lot of buzz in the past few years. In the same light, employee advocacy has become a proven way to build brand awareness, increase word-of-mouth and generate qualified leads. With the emergence of both influencer marketing and employee advocacy, are they one and the same or different?

At the core, it’s about getting real people with real influence to share your message to a much more relevant audience than typical marketing channels. In this webinar, Neal Schaffer, renowned Social Media Keynote Speaker and Daniel Ku, Director of Marketing at PostBeyond will discuss the link between employee advocacy and influencer marketing and how companies can leverage influencers to expand the reach of their message.

What you’ll learn:

• What the similarities and differences are between employee advocacy and influencer marketing.

 Why employee advocacy and influencer marketing matter today more than ever.

 How today's leading companies leverage influencers to amplify their message on social media.

About The Speakers

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Neal Schaffer, Social Media Keynote Speaker and Author of Maximize Your Social

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University and the Irish Management Institute (Ireland). Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2019 will publish his 4th book, The Business of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. 

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Daniel Ku, Director of Marketing at PostBeyond

Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, marketing best practices, and employee advocacy. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes.