Sales and marketing, in practice, can seem like they’re at odds, with different goals and priorities. In the past, the differences were manageable because these two groups didn’t overlap very much. As boundaries between different functions evolve and merge through technology integration and digital communications, marketing’s role needs to be expanded to:
During this webinar, Pam Didner, B2B Marketing Consultant, Author of Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer, will show you how to identify and leverage existing marketing elements to support sales.
After the session, you will be able to:
We are giving away 25 copies of Pam's book Effective Sales Enablement during the webinar!
Content Marketing Keynote Speaker, Adjunct Professor, Author and Marketing Expert
Pam is a B2B Marketing Consultant, Author, and Speaker. She specializes in content marketing, account-based marketing, and sales enablement from strategic planning through implementation. Most importantly, she works to help marketing better align with sales. And there are many ways to do that. Having been on the client-side for 20 years, she has developed frameworks and approaches to tackle clients’ marketing problems. She is a no non-sense marketer and gets straight to the point. She shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action on her podcast, YouTube Channel, B2B Marketing and More with Pam Didner.