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Turbonomic’s journey with employee advocacy started when they discovered a need to supercharge their social media reach. They realized that their employees were an untapped channel to amplify their brand message.
At Turbonomic, the marketing team asked: how do we maximize the reach of our content on social media by leveraging our employees? How does marketing become a driving force for the company? How do we get buy-in from leadership for employee advocacy? That’s where Turbonomic and PostBeyond met.
Learn about the Turbo journey with Andrew Racine, Sr. Director of Demand Gen and Digital Marketing at Turbonomic in our live webinar. He’ll provide actionable tips on how employee advocacy helped make their marketing team a driving force in your company.
Join this webinar to learn:
- Key steps for launching a company-wide employee advocacy program.
- Actionable tips on for sustaining high engagement with employees.
- How to get leadership and employee buy-in for employee advocacy.
Andrew Racine, Senior Director, Demand Generation and Digital Marketing at Turbonomic
Andrew Racine is currently the Senior Director of Demand Generation at Turbonomic which is headquartered in Boston, Massachusetts. Over the years, Andrew has held a variety of roles in Marketing, Customer Success, and Sales with stops at MongoDB and HubSpot.
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Daniel Ku, Director of Marketing at PostBeyond
Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, marketing best practices, and employee advocacy. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes.