Brand You: How to Turn Your Employees into Micro-Marketers

November 19, 2019 at 2 pm ET | 11 am PST

The rules for brand influence have changed. 

There's an endless sea of content available on social media. With the proliferation of content, customers are more reliant than ever on their trusted connections and through absorbing information through their social media feed.

Today, influence is now in the hands of your employees, so companies need to provide them with the content, resources and attention they need to be micro-marketers.

In this live session, Christine Ufniak, Director of Marketing at Carlson Wagonlit Travel, provides actionable steps on how to turn your employees into micro-marketers.

Join this live session and you’ll learn:

  • How to tell your brand story through your employees.
  • How to activate employees to share content on social media.
  • What content employees should share to build trust and credibility.

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Christine Ufniak

Director of Marketing

Carlson Wagonlit Travel

Christine Ufniak leads the North American marketing team at Carlson Wagonlit Travel. She has significant, proven experience in strategic marketing, brand architecture, innovative product design and consultative account management in the packaged goods industry and corporate and agency environments working with Fortune 500 companies.

daniel-ku@1x-min (2)

Daniel Ku

Director of Marketing


Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, marketing best practices, and employee advocacy. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes.